Google Algorithm Update – Brandy

September 17, 2019

Writer of the Blog

When did Quality and Relevance Became the Key Parameter of Google Algorithm

  • It was on February 1, 2004 when Brandy Update was released by Google

  • Brandy had nothing to do with ranking algorithm yet it was a new turning point 

  • Incorporated a variety of changes that displayed new signals of quality and relevance


What Were the Five Important Changes that Brandy Brought to Picture?

  • Increase in Index Size

  • Latent Semantic Indexing (LSI)

  • Links and Anchor Text

  • Links from Neighborhoods

  • Tag-Based Optimization Reduces its Worth


Brandy Update 1: Increase in Index Size

  • Google indexing bug resolved

  • Google Search index with an estimated size of 100,000,000 gigabytes contains more than 130 trillion unique webpages

  •  The index size was earlier limited but the Brandy update increased the same to add more webpages to the Google database 


 Brandy Update 2: Latent Semantic Indexing (LSI)

  • Significant technology that made the searches more meaningful

  •  Close semantic matches and close keyword analysis to any specific searches

  •  The concept of understanding synonyms was also fed into the huge Google brain


 Brandy Update 3: Links and Anchor Text

  • The update came into existence when Google realized that the quality of links was downgrading and only quantity was increasing

  • The ranking system was then altered to shift the focus from thoughtless linking pattern to intelligent and relevant linking

  •  Also came into the picture the importance of using relevant anchor texts

  • Both inbound and outbound links started to define the authority of a specific website


 Brandy Update 4: Links from Neighborhood

  •  Here the question arises from where the link is generated

  •  Each link should have a relevant resource and a related topic

  •  The update also gave an opportunity to buy targeted inbound links from popular websites of same industry verticals.


 Brandy Update 5: Tag-Based Optimization Reduced


What was the Known Impact of Brandy

  • Increase the use of related words and synonyms as LSI technology works to index and fetch all such words with better ranking opportunities

  •  Use outbound links to sites with good domain authority that matches the field of business or subject

  •  Link swap becomes an important tool for generating high number of relevant inbound and outbound links

  • Formulate a strategy to develop a strong linking within the website

  •  Create mini sites or satellite sites for each topic of your website to attract more traffic for a specific keyword. However, this is now considered a spam by latest updates.

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