The evolutionary stages of marketing have finally brought it to the digital platform. Every business is incorporating digital marketing in its promotional activities with a complete spectrum of innovations and advancements. However, comprehensive knowledge of latest digital marketing trends is necessary to achieve corporate success.
Before, getting into the trend, let us get an understanding of what this digital transformation is all about. Is it a mere transformation of a book to an eBook, a music note to a digital audio file, a piece of content to PDF, or software to keep track of all financials and activities? The simple answer is ‘NO’. This evolution goes beyond and above to create a next level of revolution with digitization of all data, processes, activities, and portfolios of an organization. This digitization is constantly giving a push to online marketing that is eventually taking the world on its stride with unprecedented benefits.
In this article, let us discuss about the evolving trends of digital marketing in 2019.
The move from Google to include video content in its search algorithms has paved the path for video advertisement to take over the domain of digital marketing in 2019. Furthermore, platforms like Netflix, YouTube, Facebook Love, and Amazon Pride Video, video posting and advertising have become a mega trend that will certainly stay on a rising beam. The CISCO also predicts that in just a couple of years more than 82% of the web traffic will be generated by video marketing. Moreover, the ongoing advancements in smartphones are enticing advertisers to spend more on mobile videos and this expenditure is known to increase to above $20 billion by the year-end.
Artificial intelligence (AI) is the imitation of human intelligence through computers and machines that is creating a buzz in the digital marketing sector. These days’ businesses are infusing the technology into all their marketing practices like campaign optimization, product recommendations, and customer segmentation's to have a competitive edge in the market with limitless possibilities. The segment of AI has come up with various intelligent tools like Wordsmith, Quill, Boom Train, Persado, and Chat bots with distinctive functions. These are live examples of AI that collaboratively influences digital marketing with targeted approach, better user experience, and higher return on investment.
Social Media Stories
Brand stories are the latest digital trend nowadays with growing popularity of Snap chat, Instagram, and Facebook. Businesses are highlighting real time stories from operations, productions, and customer stories as an emerging practice for internet marketing with a vision to push the concept if brand awareness and promote customer engagement.
Social Messaging Apps
App indexing was the resultant of Google’s move to prefer mobile friendly websites in search results. This digital advertising trend is gaining a foothold in the sector with more than 2.6 billion active users to Facebook Messenger and Whats app collaboratively. Moreover, there are social messaging applications like We Chat, Snap Chat, and Telegram that are making a significant contribution to the exploding growth of messaging apps as one of the best marketing trends.
Fresh Optimization Techniques
The recent advancements in optimization techniques such as SEO and PPC are soon becoming common, and business owners are looking for virtual assistants like Cortana and Siri. Moreover, mobile indexing, voice search technology, technical optimization, You Tube SEO, local SEO optimization, authoritative backlinks, optimized site architecture, and secured websites are some of the fresh techniques incorporated in the internet-marketing trend.