In the late 1990s weblog or blog was nothing but an ‘online diary’ in which a person wrote down his thoughts/experiences/feelings. Almost two decades later blogs have gotten transformed into a potent online marketing tool!
Why have blogs become such an important aspect of digital marketing? What made it so prominent for business?
Its ‘Trust’! Yes, as simple as it sounds. People who go through your blog are readers and readers mostly tend to get connected with the writer. This attachment builds a sense of trust amongst them. And these people may also be your potential or existing clients. Using this connection you can get the upper hand in influencing everyone thats goes through your blogs.
Now coming onto the technical aspects, a blog can heavily increase your website traffic by affecting SEO. A blog with a perfect usage of keywords will most certainly make your website SEO friendly. Google’s algorithm majorly focuses on the contents of a website and the frequency of posts/updates on that website. So it's clear that if you're regularly posting blogs with great content related to your products/services then you’ll rank higher in search engine results.
One more important benefit of blogging is that you can incorporate various inbound links which redirect to your website. This works in two ways. Firstly, the website traffic is boosted and nextly, a user spends more time on your website. As a result, you may gain potential customers. Furthermore, people generally think of you as an expert in the particular field you blog about. Which is a good thing because an expert’s advice is always heeded!
Here are some statistics to deepen your belief in blogs!
More than 60% of consumers who purchase online claim that they decided to purchase a product because it was recommended by a blogger.
B2B marketers using blogs saw an increment of 67% in lead generation in comparison with those who didn’t use blogs.
From 21-54 posts can boost your website traffic by 30%.
65% of people who use internet daily read blogs.
A combination of websites and blogs can have 434% more indexed pages which can support your SEO efforts and search engine rankings!
Interacting with your customers or target audience via blogs is a great and cool way to ensure that you stay ahead of your competitors. Plus blogs can be used as an effective content marketing tool. To do this in an effective manner taking support from a Digital Marketing Company proves beneficial.
This is your chance to persuade the masses, keep blogging keep growing!!!