Is Email Marketing obsolete? Gone out of fashion? Dead?
The indisputable answer is - ‘NOT AT ALL’!!!
Email Marketing is widely and rightly considered a vital tool to attract or maintain customers. And why shouldn't it? 84% of adults and 78% of teenagers use emails even though there are so many social messaging apps. And 99% of email users check their emails on a daily basis!
So, with the right email marketing tools and strategies, companies can most definitely benefit from it. Features such as instant communication with people of any age group across the globe make email an exceptional tool for marketing. Also emails are considered to be more professional than most of the other messaging apps.
According to Adestra, people usually prefer to communicate with the brands they are associated with, via emails. This shows how popular email is with people. Also B2B conversations take place via emails with 95% of professionals using it.
Well, that may seem like too much statistics! In simple words, email marketing is still relevant and quite effective too. Because it -
Reaches your target audience anywhere in the world
Is affordable and cost-effective as compared to most other forms of marketing and communication
Is easily measurable
Requires minimum efforts to operate
Evolved according to the changes in technology
Is going to stay unlike some Social Media sites like Orkut, MySpace, etc.
Outperforms social media by a large margin
One of the most noteworthy reasons, Email Marketing proves a great option for you, is the tremendous ROI i.e. return on investment! Undoubtedly, the world of marketing demands results which is in the form of ROI. You get an ROI of 38 bucks for each buck spent on email marketing!!!
Certainly Email Marketing was, is and will be one of the most effective Digital Marketing methods. Why wait? Create your own email list today!!!