You launched a new clothing store for youth. You’re all set with the ad published in newspapers, magazines and flyers. Now, you're waiting eagerly for the downpour of customers as you're also offering special discounts in your first month of launch…..
It's been weeks and you’re doing fine but not as great as one of your competitors, who came up with his store a few months back.
- The major question that surely needs a thought to be given on!!!
Well, the reason is ‘Online Marketing’!!
The recently launched competitor of yours could grab the bulk of target audience i.e. youth! Reason - Employing social media marketing tools, and strategically using them well before his store-launch.
He created an event page on Facebook inviting youth from his nearby area to the store launch. Also, allured them with different new-launch-discounts by sending them SMS and WhatsApp messages. As well as he spread videos featuring his products and promoted them on his YouTube channel, created Instagram handle where customers could see the products even before visiting his store, etc.
So one smart move and he got all the mangoes in his basket.
Competing, in a world where everyone is going digital, without making use of effective digital marketing strategies is like diving in the ocean without an oxygen tank! Your survival in the market may get difficult. As they say, “Ignoring online marketing is like opening a business but not telling anyone.” Such is the importance of web marketing in today's world as it reaches a vast number of targeted audience in a relatively shorter period of time. The value of time bound marketing in today’s superfast world cannot be neglected or underestimated in anyway.
In this age, when people prefer consuming digital content, for instance, e-newspapers or news apps over newspapers, it becomes prudent to promote products and services on digital media using content marketing strategies.
There are many online platforms that can be used extensively. Missing such a vast variety of media for marketing won’t be an effective way to start. From grandparents to kids, people of every age are making use of the internet. So, marketing on such a huge and wide platform is sure to bring about the much needed success to your business.
When the world has become digital, your business should too.
In a nutshell, internet marketing is becoming the ladder to success, if you won’t climb it you won’t attain pinnacle unless of course you know how to fly without wings!!!